I'm Rachel Williamson,
your retail consultant.


I'm Rachel Williamson,
your retail advisor.

My Background

I fell in love with running brick-and-mortar stores 34 years ago, and the love affair continues. After dedicating my career to creating operationally excellent stores with superior customer experiences, I created Running Great Stores to guide brands to deliver compelling customer experiences through their store talent and running operationally excellent stores.

I offer my expertise from years of record-setting performance for multibillion-dollar companies with year-over-year revenue growth. As a powerhouse strategic leader in  designing, developing, and implementing initiatives that drive unparalleled customer experiences and top-line sales, I can do the same for you.

My reputation was made as a collaborative high-performer with the ability to restore troubled projects, divisions, and departments, and I was frequently promoted in recognition of problem-solving and driving results.

My Skills

Customer-First Mindset

Enterprise-wide Training and Optimization

Continuous Process Improvement

Change Management

Project Management

Build and Retain High-Performance Talent



Retail continues to evolve

I believe that brick-and-mortar retail will continue to be a significant part of the retail landscape and, moreover, that a revival is coming. While e-commerce will continue, it is difficult to create an emotional connection through a mobile device. This is why e-commerce retailers are opening stores. Bricks create real engagement with the customer. When this engagement is done well, customers will come back again and again.

Stay a step ahead of customer expectations.

If you are in retail, no one knows better than you that retail continues to be disrupted.  Question is, how are you responding the disruption and the ever-changing demands of your customers? Do you know where to start? Innovation and technology certainly play a role, but so do operational excellence and customer experience. I am poised and ready to help you evaluate the current state of your stores and create a roadmap that will get you where your customer expects you to be.

Not all retail consultants are created equal.

Expertise, passion, experience, and collaboration are the difference. Together, we can objectively look at your stores and evaluate both the in-store experience and operational execution. This won’t be complicated or painful. It starts with a conversation. Take the first step and let’s chat. The conversation is free.