I'm Rachel Williamson,
your retail consultant.


I'm Rachel Williamson,
your retail advisor.

My Background

I fell in love with running brick and mortar stores 34 years ago and the love affair continues. After dedicating my career to creating operationally excellent stores with superior customer experiences, I created Running Great Stores to guide brands to deliver compelling customer experiences through their store talent and running operationally excellent stores.

I offer my expertise from years of record setting performance for multi-billion dollar companies with year over year revenue growth.  As a powerhouse strategic leader in  designing, developing and implementing initiatives that drive unparalleled customer experiences and top line sales, I can do the same for you. 

Reputed as a collaborative high performer with the ability to restore troubled projects, divisions and departments and frequently promoted in recognition of problem solving and driving results.



My Skills

Customer 1st Mindset

Enterprise-wide Training and Optimization

Continuous Process Improvement

Change Management

Project Management

Build and Retain High Performance Talent

Decision Making

Problem Solving


Retail continues to evolve

I believe that Brick and Mortar retail will continue to be a significant part of the retail landscape and moreover, that a revival is coming. While e-commerce will continue, it is difficult to create an emotional connection through a mobile device. This is why ecommerce retailers are opening stores. Bricks creates real engagement with the customer. When this engagement is done well, customers will come back again and again.

A step ahead of customer expectations

If you are in retail, no one knows better than you that retail continues to be disrupted.  Question is, how are you responding the disruption and the ever-changing demands of your customers? Do you know where to start? Innovation and Technology certainly play a role, but so does operational excellence and customer experience. I am poised and ready to help you evaluate the current state of your stores and create a roadmap that will get you where your customer expects you to be.   

I will help you start running great stores

Together, we can objectively look at your stores and evaluate both the in store experience and operational execution. This won’t be complicated or painful. It starts with a conversation. Take the first step and let’s chat. The conversation is free.

"Rachel has the perfect combination of strategic vision, leadership style, execution ability and passion to deliver results."

Mark Ryski
Founder and CEO of Headcount Corporation

"Rachel is a transformative leader."

She has a track record of leading immediate and sustainable results. She leads with a growth mindset and is driven to overcome any obstacle. Her strategic approach combined with her hands-on leadership enabled her to lead a remarkable turnaround in all areas of the business. Rachel acts with integrity in every situation. Her passion is infectious and starts creative thinking and entrepreneurial spirit in others. Rachel was an asset to our team, we all learned from her.
Anthea Goering
VP Stores, LaSenza

"Rachel is an amazing leader with a drive like no other!"

She is customer focused, innovative and fearless in the pursuit of excellence. As my direct leader, she helped me discover and pursue my passion. I am thankful for the four years we worked together.
Sarah Brown
Director Customer Experience, Justice