I’m Rachel Williamson, your retail advisor
I’ve Spent My Career Inside Retail. Now I Help Brands Run Great Stores.
Rachel Williamson is the founder of Running Great Stores, a retail advisor, author, and speaker with more than 30 years of experience inside the retail industry.
She began her career in stores and went on to lead store operations, transformation, leadership development, customer experience, and large-scale retail initiatives.
Today, Rachel works with retail brands to strengthen store performance, develop leaders, and create greater consistency as they grow.
She is also the author of the Amazon #1 bestseller 30 Days to Running Great Stores.
I fell in love with brick-and-mortar retail at sixteen. What started as a teenage job became a career built around stores, people, customers, and the energy that comes from getting all three right.
Over the years, I led stores, districts, and large-scale retail operations for major brands. I also spent a lot of time stepping into businesses where performance was not where it needed to be and figuring out why.
That experience taught me something I still believe today:
Great stores do not happen by accident.
They are built through strong leadership, clear expectations, and consistent execution.
That belief eventually became Running Great Stores — a business built to help retail leaders create stronger stores and more consistent performance as they grow.
“Consistency is what transforms average stores into excellent stores.”
– Rachel Williamson
Rachel is also the author of the Amazon #1 bestselling book 30 Days to Running Great Stores.
The book gives store managers and district leaders practical leadership guidance to strengthen teams, improve customer experience, and drive store performance.
Today, retail leaders are also using the book as a development tool with teams across their organizations.
