Running Great Stores helps retail CEOs, founders, Heads of Stores, and field leaders improve store execution, strengthen retail leaders, and create consistent customer experiences across every location.
I help retail brands:
When store execution is inconsistent, sales performance suffers.
Traffic comes in, but teams miss opportunities.
Customers browse but do not buy.
Managers stay busy, but the right coaching does not always happen.
Payroll is spent, but the floor is not always being led with intention.
Running Great Stores helps retail brands turn daily store activity into stronger execution, better customer experiences, and more consistent sales performance across locations.
Most retail teams are working hard.
The issue is usually that the business has outgrown the systems supporting the stores.
One manager runs a great shift.Â
Another does it differently.Â
One location delivers the brand beautifully.Â
Another feels off.Â
Training happens, but it does not always stick.Â
Expectations are communicated, but not always reinforced.
That inconsistency shows up everywhere:
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Running Great Stores helps you fix the operating rhythm underneath the results.
Great stores do not happen by accident.
They are built through clear expectations, strong leadership routines, practical tools, and teams who know how to deliver the brand promise every day.
Running Great Stores helps retail brands create the structure stores need to perform consistently.
That includes the leadership routines, operating standards, store tools, communication rhythm, and coaching practices that turn good intentions into daily execution.
The goal is simple:
For brands that need stronger store execution, clearer standards, and better performance across locations, Running Great Stores provides practical retail store operations consulting grounded in real store experience.
We look at what is happening inside the business, identify where execution is breaking down, and build solutions your teams can actually use.
This may include store routines, field leadership structure, customer experience standards, sales floor execution, communication cadence, accountability tools, and performance follow-up.
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The playbook District Managers are using to develop stronger store leaders and better-performing stores.
For growing brands that need senior store leadership but may not be ready for a full-time executive, Running Great Stores provides fractional retail leadership support.
This gives your business experienced store operations guidance, leadership development, field structure, and execution support without adding a permanent executive role before the business is ready.
See how brands like Purple Innovation and others turned operational challenges into store success stories.

Build the systems, routines, and leadership habits your stores need to perform consistently
Not sure where execution is breaking down?
Start with the Running Great Stores Scorecard.
This free assessment helps identify where your store performance may be getting stuck across leadership, store execution, customer experience, communication, accountability, and team development.
After you complete it, Rachel will review your responses and share recommendations for where to focus first.
If your stores are inconsistent, your leaders are stretched, or your team needs a clearer way to execute, let’s talk.
Running Great Stores helps retail brands create the structure, leadership, and operating rhythm needed to improve performance across every location.
Stores should not depend on luck, heroics, or who happens to be working that day.
They should run with clarity, consistency, and confidence.