
A practical playbook for retail leaders who want results, not just inspiration.
This book is a practical playbook for retail leaders who want RESULTS, not just inspiration.






Every day you juggle staffing issues, sales goals, messy operations, and customers who expect more. You want to lead a winning store—but instead of hitting number one, you’re buried in the day-to-day grind.
It doesn’t have to stay that way.
In 30 Days to Running Great Stores, retail powerhouse Rachel A. Williamson hands you the exact playbook she’s used to transform struggling stores into top performers. These aren’t theories—they’re field-tested strategies that deliver results fast.
With clear steps, practical examples, and a 30-day roadmap, you’ll shift from managing chaos to inspiring an unstoppable team that delivers consistent sales and unforgettable customer experiences.
Say goodbye to unmotivated teams. Skip the years of trial and error. Follow the clear steps in Running Great Stores to become the leader your store—and your team—needs now.

What if running a great store wasn’t about luck or personality, but about the daily choices you make?
Discover what it really takes to lead well in retail.
Each day builds on the last with short, actionable lessons and leadership tools that drive real results.
If you’re tired of vague leadership advice, this is your no-nonsense path forward.
So much in retail is outside our control — economic shifts, tariffs, labor shortages, even global disruptions like the pandemic.
But what we can control is how we run our stores, how we develop our people, and how we show up as leaders.
This book focuses on those controllable factors — the ones that separate average stores from exceptional ones.
“Rachel Williamson doesn’t just teach retail leadership. She hands you the daily habits and mindset to run a store that thrives and a team that performs at its best. This book is pure fuel for anyone serious about leading a winning retail business.”
— Roy Hall Jr., Former NFL Player and Business Owner
“The right book at the right time, written by the right person. Rachel champions the essential correlation between leadership skills and retail success.”
— Robert Hammond, Vice President, Matrix Retail
“Every retail leader needs this book. It’s not theory—it’s a blueprint for building stores that win.”
— Scott Kerby, Chief Retail Officer
“A smart, actionable guide for retail leaders who are ready to move beyond survival mode and build truly high-performing teams.”
— Terrence Scales, Finance Executive
Rachel A. Williamson is a nationally recognized retail executive, consultant, and founder of Running Great Stores. With more than 30 years of leadership experience in brands, she’s helped hundreds of retail leaders strengthen operations, build high-performing teams, and create customer experiences that drive results.
Leadership is influence. Great stores are built by great leaders.
Your 30-day journey starts here.




