Fix Store Performance At Scale

Helping CEOs and Heads of Stores turn inconsistent locations into high-performing retail fleets.

I help retail brands:

Develop stronger store leaders
Standardize store execution
Improve customer experience
Build scalable store operating systems

Why Most Retail Store Fleets Struggle

Across store fleets I repeatedly see:

District leaders stretched too thin
Store managers promoted without leadership training
Inconsistent store standards
Customer experience varying location to location

These gaps quietly drain revenue.

That’s where Running Great Stores comes in.

How We Help Retail Leaders Build Great Stores

Running Great Stores partners with CEOs and Heads of Stores to turn inconsistent performance into operational excellence, one district and one store at a time.

We help retail brands:
• Align district and store leadership for consistent execution
• Build scalable operating systems and playbooks for every store
• Develop store leaders who can lead, coach, and deliver results
• Improve customer experiences so every visit feels memorable

The result?

Stores that perform consistently, teams that excel, and customers who keep coming back.

The Running Great Stores System

Strong Leadership → Disciplined Operations → Exceptional Customer Experience → Strong Store Performance

#1 BEST-SELLER! 30 Days to Running Great Stores

The playbook District Managers are using to develop stronger store leaders and better-performing stores.

Order Now

The Transformation: High-Performing Stores, Strong Teams, Happy Customers.

When retail leaders partner with Running Great Stores, they see real, measurable transformation across their store fleets:

• Consistent Execution – Every store runs with the same standards, no matter the location.
• Stronger Leadership – District and Store Managers develop the skills to coach, inspire, and lead their teams.
• Improved Customer Experience – Every visit feels personal, engaging, and memorable.
• Scalable Results – Systems, processes, and training are built to grow as your brand grows.

With 30+ years of experience leading retail operations and turning underperforming stores into high-performing locations, Rachel Williamson helps CEOs and Heads of Stores create a repeatable, scalable blueprint for success.

Ready to reimagine your store performance?
Let’s work together to build operations and experiences that drive real results.

Proof / Success Stories

See how brands like Purple Innovation and others turned operational challenges into store success stories.

"As a seasoned retailer specializing in apparel, jewelry, and home décor, we were on the brink of permanent closure due to COVID-19. Having been in business for over 30 years, with 17 of those in our current location, the sudden store closure left us facing mounting bills and the threat of bankruptcy. Running Great Stores provided invaluable support during this critical time, offering swift guidance that allowed us to reinvent our business model. Despite our physical doors being shut and without a website, we successfully sold through 80% of our spring inventory, introduced new product offerings, and expanded our reach to new customers. Through strategic use of social media, we saw a 140% increase in engagement, which enabled us to bring three team members back from furlough. Now, four years later, our store continues to thrive, with a growing customer base and consistent year-over-year revenue increases. Without Running Great Stores, we wouldn’t be in business today."

As a direct-to-consumer brand, we faced significant challenges in expanding into brick-and-mortar retail, especially without the internal expertise to navigate the process. The pandemic had closed many malls, and our expansion plans were on hold. That’s when we turned to Running Great Stores. They helped us build the entire infrastructure for our retail operations, which included developing a comprehensive location-opening handbook and a detailed retail playbook for store operations. Thanks to their support, we went from four pop-up locations to 58 stores nationwide. Their focus on standardizing processes, streamlining procedures, and enhancing customer engagement provided the solid foundation we needed for success. Rachel worked closely with our brand, immersing herself in every detail to ensure a seamless integration of our retail channel. Without their guidance, our expansion wouldn’t have been possible.

Klarna has been experiencing explosive growth and was taking on the challenge of expanding into brick-and-mortar stores. We needed a retail veteran who could come in, work alongside us to quickly scale our processes, and help get us on a path to win. Rachel seamlessly fit into our extremely hyper-paced start-up, got to work, and became a core part of our strategy team. As a leader, I could not have asked for a better counterpart to take the vision forward. Klarna

An off-price retailer with a handful of locations and a desire to expand knew they needed a scalable model. We worked side by side to create an operationally excellent, easy-to-implement approach to running their stores. All their policies, procedures, and processes were updated and added to their digital Retail Playbook™ that when executed, would create operationally excellent stores, a more consistent customer experience, and ultimately, a solid sales revenue model. We included the Store Managers and District Managers to ensure we were addressing pain points and the outcome has been remarkable.