From Good to Great: Revolutionize Your Retail.
Fix Store Execution, Strengthen Leaders, and Scale What Works
Running Great Stores provides retail consulting services for brands that want to improve store execution, strengthen leadership, and turn daily store activity into more consistent sales performance across locations.
Because the return on your retail investment depends on what happens inside the store — every shift, every customer, every day.
It comes from doing the right things, the right way, every day.
Most retailers do not have a talent problem. They have a consistency problem.
One store runs beautifully. Another feels off.
One manager knows how to lead the floor. Another is still figuring it out.
One team delivers the brand promise. Another delivers a different version of the experience.
Running Great Stores helps identify where execution is breaking down and builds the tools, routines, and leadership habits needed to fix it.
Retail Stores Operations Consulting
For retail brands that need stronger execution, clearer standards, and better store performance, Running Great Stores provides practical retail store operations consulting grounded in real store experience.
We evaluate how your stores are operating today, identify the gaps that are affecting performance, and build solutions that help your teams execute more consistently.
This work may include:
The goal is to help your stores operate with more clarity, consistency, and confidence.
Best for: Retailers with multiple locations, growing store teams, inconsistent execution, or leaders who are spending too much time reacting.
Imagine achieving more with the resources you already have—it’s not just possible, it’s within reach. We’re here to guide you in making it happen.
The Retail Playbook™ provides your store teams with a clear, customized guide for how your brand runs great stores.
It documents the standards, routines, behaviors, and expectations that should not live only in someone’s head.
A strong Retail Playbook™ helps new managers ramp faster, existing leaders coach more consistently, and store teams deliver a more reliable customer experience.
This is not a generic operations manual.
It is a practical, brand-specific operating tool built for the real world of retail.
Best for: Growing brands, multi-location retailers, founder-led businesses, and teams that need a clearer way to train, lead, and execute.
Many growing retailers need experienced store leadership before they are ready to hire a full-time Head of Stores.
Running Great Stores provides fractional retail leadership support for brands that need senior-level guidance, operational structure, and leadership development without adding a permanent executive role before the business is ready.
This work may include:
You get experienced store operations leadership tailored to your business, your team, and your stage of growth.
Best for: Brands expanding into brick-and-mortar, founder-led retailers, or businesses that need executive-level store leadership on a flexible basis.
“Consistency is what transforms average stores into excellent stores.”
– Rachel Williamson
We want to help you become a store where customers love to shop, your teams love to work, and your revenue soars.
We listen. We work hand in hand with you. We’re the “fresh eyes” to help you evaluate, strategize, and execute flawless operations with teams who have a heart for their customers. Our retail expertise and capabilities give you proven solutions for realizing your vision and achieving success.
“Consistency is what transforms average stores into excellent stores.”
– Rachel Williamson
Our expertise is informed by decades of leading companies to success.
These are our most requested projects, but our full capabilities extend beyond them.
To grow brick-and-mortar stores, you need solid operational infrastructure and leaders who help their teams develop their strengths. Leverage one of our StrengthsFinder (Gallup), SLII (Situational Leadership), The Energy Bus, Power of Positive Leadership or Power of Positive Team Workshops & Keynotes workshops to help your team learn and use their strengths.
“Teams that focus on strengths every day have 12.5% greater productivity.”
– Gallup
SLII Concepts teach what it means to lead situationally. That means giving people the right support or direction at the right time, having authentic conversations that empower them, and caring about their growth. SLII Concepts introduces the art of diagnosing an individual’s or team’s development level and then using the appropriate leadership style in response.
New store openings should not feel chaotic every time.
Running Great Stores helps retail brands create repeatable new store opening processes that keep teams aligned, reduce stress, and set each new location up for success.
This may include:
The goal is to help you open stores on time, on brand, and with a team that knows what great looks like.
Best for: Retailers preparing to open new locations or brands moving from online into physical stores.
“You have real skills in organizational enablement.”
– Rob DeMartini, CEO, Purple
Store performance rises when leaders know how to lead.
Running Great Stores helps store managers, district managers, and field leaders build the habits that drive accountability, communication, coaching, team engagement, and customer experience.
Training can support:
The training is practical, actionable, and built for the pace of retail.
Best for: Retailers that need stronger managers, more consistent leadership, and better follow-through after training.
Customer experience is not just a service statement.
It is what happens on the sales floor, in the fitting room, at checkout, during recovery moments, and in every interaction between your team and your customer.
Running Great Stores helps retail teams define what the customer experience should look like, then build the tools and coaching practices to make it consistent.
This work may include:
The goal is to turn traffic into revenue by helping your team deliver the experience your brand promises.
Best for: Retailers with traffic but inconsistent conversion, uneven customer experience, or teams that need clearer service expectations.
Retail moves fast, and change can feel overwhelming.
That is why the process is simple.
We uncover where execution is breaking down, where opportunities are being missed, and what is getting in the way of stronger store performance.
We design customized systems, tools, and routines that align your operations, people, and customer experience.
We work with your team to implement change in a way that is practical, usable, and built to last.
The work is collaborative, and it is not theoretical.
We listen. We diagnose. We build. We train. We help your team use the tools, not just admire them.
When you work with Running Great Stores, you get practical retail expertise from someone who understands the reality of stores.
You can expect:
This is not about adding more work to your stores.
It is about making the right work clearer, more consistent, and easier to lead.
Stronger sales floor execution
Your teams know what to do with the traffic, customers, and opportunities already in front of them.
More consistent customer experiences
Customers feel the difference no matter which location they visit or who is working.
Better leadership follow-through
Managers have clearer expectations, stronger routines, and better tools for coaching performance.
Improved return on payroll and training
Your investment in people goes further because leaders are equipped to reinforce expectations every day.
Scalable store growth
Your business can open stores, add leaders, and grow without relying on heroics, tribal knowledge, or one exceptional manager.
Clearer path from strategy to results
The work connects executive priorities to what actually happens on the sales floor.
If your stores feel inconsistent, your leaders are stretched, or your business is growing faster than your operating systems, Running Great Stores can help.
Let’s identify where store performance is breaking down and build a practical plan to move forward.
