S02E16: Passion for Fashion and Retailing

Today’s Guest

DeAnna McIntosh

Website:  Retailing Evolved

In this podcast, DeAnna McIntosh shares her passion for fashion.  She  is dedicated to working alongside boutique retailers to help them navigate this rapidly changing retail environment.  Both of her companies, The Affinity Group International and Retailing Evolved have put small retailers front and center, giving them the tools and knowledge that historically, the big retailers had access to. This podcast will inspire you to learn more about DeAnna and how she guides brands to maximize their capabilities.  If you are “IN IT TO WIN IT”, contact DeAnna on Instagram @retailingevolved. Enjoy the listen! Listen to The Full Episode

Key Take-aways

  • Retailing Evolved is a great resource for small retail businesses
    • Accelerator Program – great place to learn the fundamentals
    • Community – learn advanced strategies
    • Multiple membership levels available
  • Her biggest advice – KNOW YOUR NUMBERS! It is more important now than ever.
  • Contact DeAnna at @retailingevolved (Instagram) or @theaffinitygroup (Instagram)

Resources Mentioned

  • Retailing Evolved is a social network, business strategy team, learning platform and business accelerator all rolled into one!
  • http://www.retailingevolved.com
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