Today we’re diving into one of the most overlooked opportunities in brick-and-mortar retail — your foot traffic. Based on insights from Mark Ryski’s powerful book Traffic is a Gift, we’re going to unpack why every person who walks through your door is more than just a potential sale — they’re a brand touchpoint, a loyalty moment, and a chance to grow.

If you’ve ever said “we’re not getting enough traffic,” this episode is for you — because what you do with the traffic you do get might be the real problem.

Let’s talk about what it means to turn traffic into results — and how to lead your store team to stop wasting the gift.

To learn more about Running Great Stores, visit us at https://runninggreatstores.com or email Rachel directly at ****@****************es.com” target=”_blank” rel=”noopener nofollow”>Ra****@****************es.com.